credence
/ˈkriː.dəns/ noun
a belief, trust or confidence that something is true.
In an era when truth is tribal and feelings override facts, credence is the art of building trust and acceptance.
Credence
Belief. Trust. Confidence.
The Credence Agency helps clients identify and connect with key audiences, navigate competing perspectives on difficult policy issues, and craft persuasion strategies that focus not only on argument but also on communicating authenticity and empathy.
The Credence Agency’s Washington Consulting Practice advises associations, public policy organizations, corporations and individuals on building influence in Washington and effectively advancing their political and policy goals.
The Credence Agency works with clients to enhance their public affairs, government affairs and policy advocacy operations by advising senior leaders on setting priorities and aligning their organizations around those priorities; assisting key support staff; helping to craft new plans and initiatives; sharpening communications processes and content; and creating buy-in and support from board members and benefactors.
The Credence Agency offers clients extensive experience in designing and managing policy advocacy campaigns, including oversight of survey research, message strategy, audience targeting, and cost-effective paid media. Agency clients may retain the firm to either evaluate and advise on their existing advocacy activities or provide end-to-end support for their advocacy needs.
The Credence Agency draws on public and private sources of information, as well as extensive experience and relationships, to provide objective assessments of trends and potential election outcomes to its political investor clients. These assessments may be used to help clients invest more strategically and to prepare for changes in governance and policy as a result of major elections.
Steven J. Law Biography
Steven Law has been a leader, strategist, and catalyst for change in politics and policy for over 30 years. His latest enterprise, The Credence Agency, is dedicated to helping public policy organizations, corporations, associations and individuals build their image and influence in Washington and pursue meaningful change.
As founder and former CEO of Senate Leadership Fund and One Nation, Law was the driving force behind victories in 50 Senate elections. Under his leadership, these organizations raised and invested $2.4 billion to elevate new leaders and promote free enterprise, pro-growth tax reform, strong national security, and limited regulation. Public policy investors consistently viewed Law’s groups as best-in-class for effectiveness and businesslike governance practices.
Law previously served as chief legal officer and general counsel at the U.S. Chamber of Commerce, where he oversaw the Chamber’s litigation portfolio and built new compliance systems on ethics, lobbying, and international activity. Law advised senior management and the board of directors on legal risk, audits, sensitive personnel matters, and governance.
Law was nominated by President George W. Bush and confirmed by the U.S. Senate to be deputy secretary of labor. In that role, he championed new financial transparency rules for labor unions and drove departmental initiatives on pension security and overtime regulation. He also contributed to and lobbied for White House legislative priorities like immigration reform and trade agreements.
Law began his political career with U.S. Senator Mitch McConnell (R-KY), starting as McConnell’s legislative assistant on judiciary and campaign finance issues. He managed McConnell’s first reelection campaign in 1990 and then became chief of staff and top ethics adviser during the Senator’s chairmanship of the Senate Ethics Committee. Law served as executive director of the National Republican Senatorial Committee during Sen. McConnell’s chairmanship in the 1998 and 2000 election cycles.
Law has appeared on numerous news programs, including Fox News, CNN, National Public Radio, NBC’s Meet the Press, CBS’s Face the Nation, and C-SPAN. His comments on politics, campaign finance and labor issues have been quoted frequently in the Washington Post, Wall Street Journal, New York Times, Associated Press, Politico, and Axios.
Steven Law received his Juris Doctor from Columbia University School of Law, where he was a Harlan Fiske Stone Scholar. He earned a B.A. cum laude in music from the University of California at Davis. He has been a member of the Bars of New York, Washington, D.C., and the U.S. Supreme Court.